What to do to influence others to get on board with your ideas

There are three things you need to do to get people to tune in and take action in the direction you want to go, according to psychology. 

Do you ever think, “Why don’t I know how to communicate” and wonder what someone who influences others does differently? 

If you want to become the most influential communicator you know without changing who you are or sacrificing relationships along the way, keep reading.  

Most women feel uncomfortable saying that they are excellent at what they do, taking credit unless they were 100% responsible for completing the work, and quantifying the impact they created in a way that captures the value to their organization. 

Because of that, they feel diminished, talked over and frustrated by less talented and less qualified people getting heard, valued and elevated instead.

The sad reality is, a lot of women end up disappointed with their careers, because they don’t know what to do to influence others. Only a fraction enjoy limitless possibilities to grow. They land the internships of their dreams, earn coveted leadership positions, and launch businesses that skyrocket their bank accounts.


They start their careers in exactly the same place as women with dissatisfying careers… except for one thing. Women who enjoy limitless possibilities learned what helps communication skills: how to talk about their worth in a way that resonates with others and influences how they think.

Anyone can learn how to communicate their worth to influence the outcomes they desire, if they do these three things right: 

  1. They have a clear vision for what they want, and understand what they need people to think and do differently in order to make it happen. 

    Most people don’t even know what they want, which makes it very difficult to get others on board with what they want. Most people want a new job, an around-the-world trip, a new relationship and they don’t actually pinpoint  the day-to-day actions that will make them happy.

  2. They know how to talk about what they bring to the table in a way that helps their audience understand how they can help them. 

    Most people talk about what they want through their own lens instead of the lens of the people they are trying to influence.  Instead, the people that know how to get what they want orient their message to what their audience wants and film it through their lens to get them onboard. 

  3. They know how to talk about who they are in ways that help people emotionally connect with them. 

    Most people try not to talk about themselves at all as a person or say what they think people want to hear instead of their authentic people.They want to be a culture fit instead of  a culture add. (Your "culture add" is the combination of all of the things that make you unique, that help other people get to know you, emotionally connect with you, and learn from your diverse experiences, perspectives and capabilities.) 

Getting all  three of these things right is how you become a powerful, influential communicator. Most people can figure out their vision and get by in how they talk about what they bring to the table, but struggle to differentiate themselves and create an emotional connection with other people that make them curious enough to listen. In a world of eight second attention spans where people are being bombarded with messages all day long, you will get tuned out every single time if you don’t know how to do this. 

The good news? We created a simple guide with the questions you need to be able to answer in order to influence others.  Click here  to download your free copy of our Culture Add guide.

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How to win friends and influence people